No judgment. Velcro is fine. But you are also running a business against competitors who are worse than you and outranking you anyway, and that part is fixable. I build the site, fix the mess underneath it, and go take the search traffic they think they own.
15 years on websites / 30+ agency partnerships to date / no contracts, no jargon tax
Not a menu of buzzwords. This is the actual work, grouped by the part of the problem it solves. Most sites need three of these six. A few need all of them.
Most retainers are a mystery box. Mine is not. These five run every month on every account, and you get told what changed.
Every structured data block checked against what is actually rendered on the page, then corrected. Wrong phone numbers in schema are shockingly common.
Titles and meta descriptions reviewed for truncation, duplication, and click-through, prioritized by pages that already get impressions.
New pages get linked in. Orphans get found. Money pages get more equity than your privacy policy does.
Broken links, redirect waste, server errors, and anything that appeared since last month because a plugin updated itself at 2am.
What Google is crawling, what it is ignoring, and what it dropped — caught in the month it happens instead of the quarter it hurts.
That is a big claim, so here is the boring math behind it instead of a stock photo of a handshake. Every number below is something I actually did, not an industry average I borrowed.
Want those receipts with real numbers attached instead of round figures? Six engagements, broken all the way down — client names removed, including the two campaigns that did not work.
Roofers, plumbers, HVAC, restaurants, surgical devices, payroll, pest control, bourbon, and one very good community band. Different industries, same problem underneath. No client names here or anywhere else on this site — most of this runs white-label, and the ones that don't still get the same treatment.
Schema overhaul, GSC analysis, technical fixes, content, and a branded browser game that people actually played.
Full audit and strategy deck across every location, plus local search diagnosis separating real losses from zero-click compression.
Sitewide schema build and quarterly strategy decks on an ongoing program.
Core update impact analysis and a recovery plan for a Shopify catalog that got hit.
Programmatic city page system, content clusters, schema governance, and a custom page builder so new markets ship in minutes.
Content strategy, GSC analysis, schema work, and the client decks that made the case for all of it.
AI-search FAQ content and schema across rental cooling and power pages, plus landing page builds.
Full SEO strategy, month-one content production, and an interactive head-to-head comparison page against their biggest competitor.
Ongoing technical audits, a crawl optimization plan, and staging-to-live QA.
Onboarding audit across a multi-state, multi-brand footprint.
Quick audit and onboarding module for a multi-location Florida roofer.
Crawl, schema, and sitemap audit with an immediate next-steps plan.
Technical and local visibility audit ahead of program launch.
Onboarding audit covering crawl health, schema, and local presence.
Multi-trade audit with competitor comparison and a 90-day plan.
Nine-slide SEO proposal and audit deck across every shop location.
Local SEO and GBP strategy with a 90-day execution plan.
Full redirect mapping for a site rebuild so a decade of equity survived the move.
FAQPage JSON-LD generated and deployed across their FAQ library.
Rebuild of the 24/7 emergency service page, from intent research through schema.
Positioning and copy strategy for a product that has to out-argue the cheaper alternative.
Onboarded this year; opened with a full schema audit.
Landing page copy and national plus local search research for a category where everyone sells the same bottles.
Site rebuild plan and ongoing SEO for a physician-owned research library.
Custom AI assistant spanning the main site and campaign microsite, plus brand vocabulary and search volume work.
Local SEO and full digital ecosystem strategy. Yes, for a community band. They deserve to be found too.
Internal linking at scale, llms.txt deployment, and a case study I published about what happens when the numbers go up and the account leaves anyway.
A lot of the above runs white-label through Advirtis, the standing partner agency relationship. Their clients never hear my name, which is the entire point.
Over 30 custom audit and production systems, written from real client work and reused on every account. This is why a full strategy engagement takes days instead of six weeks, and why nothing gets skipped when it does.
Everyone can write a blog post. Almost nobody will build you a thing people want to share. This is where links come from now.
Weather-strip the windows before winter gets in. Real client branding, real scoreboard, real reason to visit the site that has nothing to do with buying windows today.
A scored intake quiz that tells the visitor honestly whether my client or the competitor is the better fit. Trust converts better than a feature table.
Scrub through the engagement day by day, watch the keyword curve build, then guess the outcome before the ending unlocks. It is about losing an account despite winning.
Built on my own time because the same skills that make a game feel good make a landing page feel good. You are looking at one of them at the top of this page.
Buy one pillar or stack several. Bundle pricing when you stack. Everything month to month.
Citations across 70+ directories, listing sync, weekly GBP work, duplicate suppression, monthly visibility report.
Site health driven to 98% within 90 days, then held. Weekly audit reviews, monthly health report.
Daily review monitoring, drafted responses, immediate escalation on anything under three stars.
25 to 50 AI queries tracked weekly, one to two pages optimized for direct answers, custom schema, internal linking.
$100 per standard page or refresh. $200 for premium: full brief, brand questionnaire, two revision rounds, custom design asset.
Three live placements a month, mixing contextual niche edits with tailored guest posts.
20 product and collection titles and metas rewritten monthly, Merchant Center feed health, Product schema.
Daily community management, comment engagement, relationship nurturing, review responses.
One custom image or video per piece of content, versioned for Google Business Profile and social.
Custom scope. Stack the pillars you need and get bundle pricing on the whole thing.
Because someone has to keep the lights on and it should not cost $150.
Priced per engagement. Tell me the problem and I will tell you honestly whether I am the right person for it.
Not a lead-magnet PDF. An actual look at your crawl, your schema, your local presence, and the three competitors eating your lunch, plus what I would do first. If you want to take that list to someone cheaper, take it.
Unvertise LLC · Louisville, KY · The name is the promise: most marketing is built to deceive. This is not that.