WordPress Hosting
$20 /mo
Managed hosting, updates, and backups for a WordPress build hosted through Unvertise.
Built SEO-first from day one
15 years on websites & search
Louisville, KY
Website Design for small businesses in Louisville, KY
Built SEO-first, from the wireframe up. Perfect for speed, visibility and conversions.
Most agencies hand you a beautiful site, then a different team — sometimes a different company entirely — gets hired later to fix the SEO problems baked into it. Here, the SEO thinking happens at the wireframe stage: URL structure, heading hierarchy, page speed, and schema planned in before a single line of copy goes on the page.
Tell me about the project
Hosting & ongoing pricing
Project pricing is scoped by request — every site is different.
What web design pages usually say
What's actually true here
"Custom, stunning, award-winning designs."
A site that loads fast, reads clearly, and is structured so it can actually rank — judged by whether it converts, not by an award.
"SEO-friendly websites!" (as a bullet point, unexplained)
Semantic heading structure, clean URLs, schema markup, and Core Web Vitals considered before launch — not a vague adjective on a features list.
"Get a free quote."
Send the project details and get a real scoped number back. No form funnel, no sales call required to learn the range.
Who this is actually for
Louisville businesses whose current site is holding them back — slow to load, hard to update, or built years ago with no thought given to how people actually search now. Also a good fit for a business launching for the first time and wanting the SEO groundwork laid in from day one instead of bolted on later.
Why this matters more than it sounds like
A gorgeous site that nobody can find is a very expensive brochure.
Design and SEO get sold as two separate services because at most agencies they're built by two separate teams who don't talk to each other until something's broken. Here it's one person doing both, which means the information architecture, the URL slugs, and the page templates are built with search visibility in mind from day one — not retrofitted six months after launch when rankings don't show up.
The receipts
Fifteen years on websites — building them and ranking them.
Unvertise is a young company built on old experience. Here's the honest math instead of a round number pulled from nowhere.
15 yrsWorking on websites and search, before Unvertise was a company
150+Locations managed across 8 national brands at one of the country's largest dental groups
50+Brands run through the content process, refined over three years
30+Agencies that have run their SEO through Unvertise, white-label
Six real engagements, numbers included — client names removed, including the two that flopped.
What's actually in scope
What "built SEO-first" means in practice.
These are the things planned before design even starts — not a checklist run after launch.
01
Information architectureURL structure and site map planned around how people actually search, not around a navigation menu that looked nice in a mockup.
02
Semantic markup and heading hierarchyOne H1 per page, headings that describe content instead of just looking styled.
03
Schema and structured dataThe right schema type for the business, built in at launch instead of added as an afterthought.
04
Page speed and Core Web VitalsImage sizing, script loading, and hosting chosen with load time in mind from the start.
05
UX copywritingCopy written to answer what a visitor actually came to find out, informed by the content and UX writing background this came out of.
Pricing, published where it can be
Project work is scoped. Hosting isn't.
A full site build depends on page count, content needs, and integrations, so it's quoted by request rather than pretending a "starting at" number means anything real. Hosting and ongoing work are published because they're the same for everyone.
Development & UX
By request
Full builds, redesigns, and UX work scoped to the actual project — send the details for a real number.
Content
from $400 /mo
$100 standard page or refresh, $200 premium with a full brief and revisions.
Technical SEO
$499 launch
Then $99/mo. Runs alongside a new build or on an existing site. Details
New build or a redesign? Send the current site (if there is one), what's not working, and what you need it to do, and I'll send back a real scoped number — not a "starting at" figure designed to get you on a call.
Straight answers
Questions before you hire someone to build your site
Why isn't a starting price listed for full builds?
Because an honest range for "a website" spans a single-page site and a multi-location build with a booking system integration, and a fake "starting at $X" number is just a hook to get a form filled out. Send the actual scope and get an actual number back.
What platform do you build on?
WordPress most often, since it fits the managed-hosting and content-editing needs of most small business clients, but the platform is chosen for the project rather than forced onto every client regardless of fit.
Do you handle SEO after the site launches?
Yes — that's genuinely the point of building this way. Technical SEO can run alongside the build or start afterward. See the SEO page for how that's priced.
Can you redesign an existing site instead of a full rebuild?
Often, yes, and it's usually cheaper than starting over. Send the current site and what's not working, and the scope will reflect what actually needs to change.
Send me your project. I'll send back a real number.
No sales call required to learn what a new site or redesign would actually cost.