Local
Citations across 70+ directories, weekly GBP work, duplicate suppression, monthly report.
Google Business Profile, citations and reviews. Perfect for visibility, calls and foot traffic.
For Louisville businesses that live or die on the map pack. No annual contract, no black-box "local ranking algorithm" mystique — just the weekly work that actually moves a profile, done every week, on a published price.
Who this is actually for
Restaurants, home service companies, healthcare practices, retail with a physical storefront — any Louisville business where a customer's next step is finding you on the map before they ever click through to a website. If people already find you by searching a category near them, this is the work that determines whether you're the one they call.
Why local is its own discipline
Proximity, category accuracy, review velocity, and citation consistency move local rankings more than most of the on-page SEO checklist does. That's why Local is priced and run separately from technical/organic SEO here — it's genuinely different work, done weekly instead of monthly, on your Google Business Profile instead of your site.
If you need both, they stack cleanly: technical/organic SEO for the website, Local for the map pack and directory presence.
The receipts
Multi-location local SEO is where this actually started — managing profiles at scale for national brands, not a single test listing.
Six real engagements, numbers included — client names removed, including the two that flopped.
Every single week
This is the standing work on every Local account, whether or not anything looks broken.
Pricing, published
These two stack for most Louisville businesses that depend on foot traffic or service-area calls. The full package list covers SEO, content, and more.
Citations across 70+ directories, weekly GBP work, duplicate suppression, monthly report.
Review generation and monitoring, response drafting, no incentivized or fake reviews.
Then $99/mo. For when the map pack is solid but the website itself needs work. Details
$100 standard page or refresh, $200 premium with a full brief and revisions.
Multiple locations? Local and Reputation are both priced per location, and the per-location price doesn't go up as the count does — send me the list and I'll tell you the real monthly total, no discovery call required.
Straight answers
Local SEO is the work that happens on your Google Business Profile and across local directories — it's what moves the map pack. Regular (technical/organic) SEO is the work that happens on your actual website. They're related but genuinely different jobs, priced and run separately. See the SEO page for the website side.
Reputation management asks real customers to leave reviews at the moment they're most likely to say yes, and helps you respond to what comes in. It does not generate fake reviews, pay for reviews, or use review-gating tricks that violate Google's policies — those get profiles suspended.
Citation and GBP fixes can show movement within weeks for straightforward issues like duplicate listings or inconsistent NAP data. Competitive map pack positions in dense categories take longer and depend heavily on review volume and velocity, which compounds over months.
That's genuinely the background this service came out of — 150+ locations across 8 national brands before Unvertise existed as a company. Multi-location work is priced per location with no markup for the count.
A real look at your listing, citations, and review profile — for free, in plain English.