/orphans/

Orphans

Hey waddup — this is good SEO.

This page is worthless. It just makes an issue in Semrush go away.

A page nobody links to is an orphan. Crawlers find it late, or never. The fix is one internal link from somewhere real, so this is somewhere real. Barely.

It has since become the whole sitemap. Turns out the useless page is the useful one, which happens more often than SEO people admit.

• /seesaw/ Me on a seesaw 20 years ago A secret page. It is one photograph and no call to action. You are welcome.
• /ai-revolution/ The robots are going to put us through the grinder What changes for small business when AI answers the question first. Contains photographic evidence of a real human.
• /case-studies/ The receipts, with the names taken off Six engagements with real numbers and no logos, because most of it runs white-label. Includes the two campaigns that flopped.
• /aeo/ Answer Engine Optimization What it actually is, what I actually track, and why nobody can honestly sell you an "AI visibility score" yet.
• /partners/ Partners For agencies who want the SEO handled quietly under their own name.
• / Home What I do, what it costs, and who is on my desk. Not an orphan. Listed for completeness, because a sitemap that skips the homepage is not a sitemap.
• /tie-your-shoes/ Do you struggle to tie your shoes? The ad landing page. Services, pricing, client board, and the toolkit.
• /louisville-seo/ Louisville SEO Company Technical/organic SEO for Louisville, priced and published, run by the person doing the work.
• /louisville-local-seo/ Louisville Local SEO Google Business Profile, citations, and reviews — priced per location.
• /louisville-website-design/ Louisville Website Design & Development Sites built SEO-first from the wireframe, by the person who also has to rank them.
• /chatgpt-ads-louisville/ ChatGPT Ads for Louisville Businesses A new ad channel, run honestly, with live campaigns since mid-2026.

If you got here from the footer: sorry. The actual site is this way.