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Born here15 years in searchLouisville, KY 40218

I want your business.— Russ, who said it

Some people call me a Louisville SEO expert.

I'd never put it on a business card. But people type it into Google, so here's the evidence — including the parts that have nothing to do with SEO.

Call (502) 963-7305 Send me a message

A map of it

Every Louisville SEO expert says they're local. Here is mine, plotted.

Schools, neighborhoods I've lived in, places I worked, parks I run in, and the bar. Roughly positioned, honestly labelled.

INDIANA OHIO RIVER I-264 I-65 St. Matthews Elementary — Won the spelling bee, 4th gradeHighland Middle School — BandAtherton High School — Track, soccer, basketball, football. Class VP. Homecoming prince. Hall of Fame.University of Louisville — Studied here. Played Ultimate Frisbee.duPont Manual High School — Where my wife wentOld Louisville — Lived hereThe Highlands — Lived hereGermantown — Lived hereShelby Park — Lived hereSt. Matthews — Lived hereLyndon — Lived hereKlondike — Lived hereHikes Point — Lived hereLouisville Zoo — Worked hereBook & Music Exchange — Worked hereThird Ave Cafe — Worked hereSpinelli's — Worked hereThe Learning House / Wiley — Worked hereLeap — Worked hereCreative Alliance — Worked here. Met Debbie Scopecchio.Magnolia Bar & Grill — The barCherokee Park — Run hereSeneca Park — Run hereChampions Park — Disc golfDowntown / the Mini start — Once the youngest person to run the Mini MarathonLake Forest — Dad lives out here
SchoolLivedWorkedPlayFamily

Plotted from real coordinates. Nolin Lake, where one of the dogs was born, is 60 miles south and off the edge of this map.

St. Matthews ElementaryWon the spelling bee, 4th grade
Highland Middle SchoolBand
Atherton High SchoolTrack, soccer, basketball, football. Class VP. Homecoming prince. Hall of Fame.
University of LouisvilleStudied here. Played Ultimate Frisbee.
duPont Manual High SchoolWhere my wife went
Old LouisvilleLived here
The HighlandsLived here
GermantownLived here
Shelby ParkLived here
St. MatthewsLived here
LyndonLived here
KlondikeLived here
Hikes PointLived here
Louisville ZooWorked here
Book & Music ExchangeWorked here
Third Ave CafeWorked here
Spinelli'sWorked here
The Learning House / WileyWorked here
LeapWorked here
Creative AllianceWorked here. Met Debbie Scopecchio.
Magnolia Bar & GrillThe bar
Cherokee ParkRun here
Seneca ParkRun here
Champions ParkDisc golf
Downtown / the Mini startOnce the youngest person to run the Mini Marathon
Lake ForestDad lives out here

The case for the word

Experience, expertise, authority, trust.

Experience · the placeBorn here. Never really left.St. Matthews Elementary (spelling bee champion, fourth grade — the first search-adjacent skill I ever had). Highland Middle, in the band. Atherton High: track, soccer, basketball, football, class vice president, homecoming prince freshman year, and later the Atherton Hall of Fame. Once the youngest person to run the Mini Marathon. Played for the JASA Jazz and won a state championship I genuinely cannot name, because I was a child.
Experience · the workFifteen years, nearly every vertical.University of Louisville. Then Creative Alliance, the Learning House (now Wiley), and Leap. Helped Mortenson Dental Partners scale to 150+ locations across 8 brands, with Business Profile calls up 99% in a year. Home services, healthcare, e-commerce, restaurants, nonprofits, bourbon, bands.
Expertise+85% clicks across every site we manage.72 to 79 managed sites, year over year, up another 15% through two Google spam updates. 709 keywords in 90 days on a site that had never set up Search Console. #3 inside the LLMs for a category. Every one of those has a screenshot on this site.
Authority30+ agencies quietly resell my work.You may have read a report I wrote without knowing it. I also publish the method: 43 posts, a 122-term glossary, and the full six-step strategy, free.
TrustZero manual actions in fifteen years.Not on a client site, not on my own. Prices on one page, month-to-month terms, and a case study about an engagement that didn't work.
The rest of itFrisbee, French, and a rap career.Ultimate Frisbee at U of L, then good enough to coach and organize a community around it. I speak French. I've played shows at nearly every venue in this town except Headliners. The Hall of Fame thing is for the frisbee, the rapping and the marketing — in that order, probably.

The honest part

"Expert" is a word people search, not a qualification anyone issues. There's no exam. I'm not currently Google certified in anything — I have been, and certificates expire while the work doesn't.

So judge it like you'd judge anyone: ask what they did last month, ask for the number, and ask what didn't work. If a Louisville SEO expert can't name a loss, they're either new or managing you.

I live here. I answer my own phone. Here's the actual service, here's a free audit, and here's me, long hair and all.

Available right now.

Need it today? Call and I might do it right then. Same work, same price, wherever you are.

Goes straight to me, not a sequence. Usually same-day reply. Prefer the phone? (502) 963-7305