HVAC & heating and air
SEO for HVAC companies
When the furnace dies at 11pm, nobody scrolls. They call the first number that looks real.
How people actually search for you
Four queries, four different jobs.
“ac repair near me”
The highest-value query in the trade and the one you can't buy your way into with content. It's decided by the map pack: proximity, reviews, categories, and whether your profile says you're open.
“why is my furnace blowing cold air”
Research intent, 2am, usually on a phone. It converts badly today and brilliantly next week when they remember who explained it.
“hvac company [suburb]”
People search the suburb, not the metro. One page for the metro loses to five agencies; a page naming the suburb often has no competition at all.
“[brand] dealer near me”
Carrier, Trane, Lennox. Dealer pages are the easiest ranking most HVAC companies never build.
Photos via Wikimedia Commons: U.S. Air Force AFCENT by Airman 1st Class Derrick Bole (Public domain); U.S. Air Force AFCENT by Airman 1st Class Derrick Bole (Public domain); U.S. Air force photo by Senior Airman Thomas Karol (Public domain); H Padleckas (CC BY-SA 3.0). Not our clients, not our job sites — we don't publish client work without permission.
Straight answers
How much does HVAC SEO cost?
$990/month for the full monthly program, $1,430 with content, and local SEO at $990 for your first location plus $330 per additional. A one-time audit is $500. Month-to-month terms.
Is SEO worth it if I already run Google Ads?
They're different machines. Ads buy the top of the page today; organic is what you own when you stop paying. We wrote about an operator spending $76K a month who was invisible organically.
What about Local Services Ads?
Worth running, and it feeds off the same Business Profile and reviews that local SEO improves. They compound rather than compete.
Want this done on your site?
Tell me what's going on. You'll get a straight answer, including if that answer is that you don't need me.