Unvertise / Content / Site health

This site has a 100% site health score.

This is real. I am not lying. Trust me. And because "trust me" is exactly what you should never accept from an SEO, here is the actual audit and everything it found wrong.

Semrush crawled this site on 25 September 2026. Errors: zero. Warnings and notices: eleven types, across 100 crawled pages.

I fixed ten of them that afternoon. The other two I'm leaving, and I'll tell you why.

0Errors found

11Warning types found

10Fixed the same day

5.4 MBOf duplicated markup removed

What it found, and what I did

1 page had no doctypefixedA stray paragraph got injected above

1 page had no H1fixedThe FAQ page opened with an H2. Now it has a real H1.

2 pages had a duplicate H1 and titlefixedTitles rewritten so they say something the H1 doesn't.

7 titles were too longfixedAll seven now sit under 60 characters, which is roughly what Google shows.

1 page had a 2 MB HTML sizefixedPawNow carried five photos base64-encoded into the HTML. Extracted to real image files: 2.13 MB → 108 KB.

1 page had too much contentfixedSame page, same fix.

80 pages had a low text-to-HTML ratiofixedEvery page carried the same 10 KB of inline CSS and JS. Pulled into /assets/site.css and /assets/site.js: 5.4 MB of duplicated markup removed sitewide, and now it caches across pages.

12 pages had a low word countfixedEight glossary terms, the music page, the seesaw page, the state finder and one blog post. All given real additional content, not filler.

1 page had low semantic HTMLfixedThe pricing page used divs for what were obviously articles. Now they're <article> elements.

24 pages had only one incoming internal linkfixedEvery blog post now ends with three related posts, chosen by topic.

What I'm not fixing, and why

3 blocked external resources on /music/left aloneThose are the Spotify embeds. Spotify's robots.txt blocks crawlers from their player, which is Spotify's decision, not mine. The alternative is removing the music.

The crawl stopped at 100 URLsleft aloneThat's the plan limit, not a site problem. The other 400-odd pages weren't checked, so I'm not going to claim they're perfect.

UNVERTISE IS SO HEALTHY
(TECHNICALLY)Technically healthy. Emotionally, it has a page about a dog psychic.

The honest footnote on that headline

Semrush's health score is calculated from errors and warnings against pages crawled. Zero errors is real and was real before the fixes. The warnings are now handled, so the next crawl should come back clean — but I haven't re-run it yet, so the strictly accurate version of this page's title is "zero errors, and every warning addressed."

That's a less fun headline, which is exactly why most agencies would have published the fun one and stopped. Re-run it yourself: point any crawler at this domain and compare.

Why a perfect score isn't the point

Site health measures whether a machine can read your site. It does not measure whether anyone converts. We had a client hit a perfect score the same month their phone calls went down — that's a whole post.

Want yours looked at? Free five-minute audit, or the $500 version if you want the full list.

Want this done on your site?

Tell me what's going on. You'll get a straight answer, including if that answer is that you don't need me.