SEO for pest control companies

Termites, bed bugs, roaches. Three different panics, three different searches, one map pack that decides all of them.

Map pack dominantSeasonal pestsInspection funnel

How people actually search for you

Four queries, four different jobs.

“exterminator near me”

The money query, decided by the map pack. Categories, reviews, proximity, and whether your citations agree about your address.

“do i have termites” / “termite damage pictures”

Panic research. The company whose photos and explanation show up becomes the one they call for the inspection.

“bed bug treatment cost”

High anxiety, high intent, and the page with a real number wins over the page with a form.

“[pest] control [suburb]”

Suburb-level queries are where this trade is still winnable without a budget.

Pest control and termite work — On site.

Photography from Pexels, free licence. Not our clients, not our job sites — we don't publish client work without permission.

What gets fixed first

In this order, for this trade.

01Duplicate listing cleanup, by handThe highest-impact fix in this trade. Old branch addresses create duplicate profiles that split reviews and ranking between two entries.

02Pest-specific pages, not one services pageTermite, bed bug, mosquito, rodent, wildlife. Each is a different search with different seasonality.

03Citations across the aggregators firstCorrecting forty small directories while the data aggregator still publishes the old address is mopping with the tap on.

04Seasonal timingMosquito content indexed in March, not June. Termite swarm content before the swarm.

Worked in this vertical A SoCal pest and termite client

Citations went from 8 live to 29. 26 of 52 listings corrected. #1 for all three target terms in a quarter. The highest-impact fix was the least glamorous: the Business Profile had the wrong city on it.

Straight answers

How long until we rank in the map pack?

Often a quarter, when the problem is listings rather than content. Duplicate suppression and citation correction move faster than almost anything else in SEO.

Do we need a page per pest?

Yes. “Pest control services” competes for nothing; “termite inspection [city]” competes for something specific and winnable.

What does it cost?

Local SEO is $990 for the first location, $330 for each additional, and that's the piece that matters most here. Everything else is on the pricing page.

Want this done on your site?

Tell me what's going on. You'll get a straight answer, including if that answer is that you don't need me.