SEO for dental and medical practices

Patients choose a practice the way they choose a restaurant: proximity, reviews, and whether the site looks like it was updated this decade.

Reviews decide itInsurance queriesMulti-provider

How people actually search for you

Four queries, four different jobs.

“dentist near me”

Map pack, reviews, and categories. A practice with 40 recent reviews beats one with 300 old ones.

“does [practice] take [insurance]”

The most-asked question in the trade and the one most sites refuse to answer. A plain insurance page captures it.

“invisalign cost” / “implant cost”

High-ticket research. Ranges beat “schedule a consultation”, every time.

“emergency dentist [city]”

Urgent, underserved, and usually uncontested after hours.

Dental, ortho and medical work — On site.

Photography from Pexels, free licence. Not our clients, not our job sites — we don't publish client work without permission.

What gets fixed first

In this order, for this trade.

01Each provider as an entityNamed provider pages with Person schema. Patients search doctors by name, and multi-provider practices almost never build these.

02An insurance page that names the plansBoring, unglamorous, and it answers the question that decides the call.

03Treatment pages with real pricing rangesThe practices that publish them get fewer, better-qualified calls. That's a feature.

04Review velocity and responsesRecency beats volume. Respond to all of them, briefly, because the next patient is reading your reply, not the review.

Worked in this vertical A national dental group — 150+ locations, 8 brands

Business Profile call volume up 99% year over year across the portfolio. Multi-location dentistry lives and dies on profile hygiene, not on website redesigns.

Straight answers

How much does dental SEO cost?

$990–$1,430/month for the program, plus $990 per location for local SEO and $330 for each additional location. Published pricing.

We have several providers. Does that change anything?

Yes, favourably. Each provider is a separate entity that can rank for their own name, and most practices leave that entirely unbuilt.

Is this HIPAA-safe?

Nothing about on-page SEO touches patient data. Where it matters is tracking configuration — form and call tracking have to be set up so protected information never reaches an analytics platform.

Want this done on your site?

Tell me what's going on. You'll get a straight answer, including if that answer is that you don't need me.