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Case study · 2025 results

An artificial turf installer, ranked #3 inside the LLMs.

Structured pricing data fed straight into ChatGPT's answer. Organic clicks nearly doubled.

+93%More organic clicks, year over year
+49%More conversions
+179%Location page clicks
#3LLM rank for the category term in CA
The claim

ChatGPT quotes our pricing table word for word.

We built a structured cost table for the category's biggest question. ChatGPT now answers with it and cites the page. 273 citations, 75 cited pages.

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The one-pager. Real GSC, real Semrush AI visibility, real ChatGPT answer.
The one-pager. Real GSC, real Semrush AI visibility, real ChatGPT answer.

What we did

  • Topical authority built around cost — the question every buyer asks
  • Structured data on the cost tables so answer engines could lift them cleanly
  • Location pages rebuilt for the service areas that actually book
  • Local SEO underneath all of it

Client name withheld. Most of this work runs white-label.

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Goes straight to me, not a sequence. Usually same-day reply. Prefer the phone? (502) 963-7305