Total organic clicks, July 2025 to July 2026
A 269% climb in six months, then a flat 2026. Impressions are being compressed by AI Overviews; CTR hit 2.21% in July 2026, the highest since September 2025.
Source: GSC, all managed accountsUnvertise / Case studies / Results, as charts
The receipts, as charts.
Every number on the case studies page, drawn. Including the account that won the rankings and still lost traffic.
The whole book.
Case by case.
Industry and situation only. Ask me on a call and I’ll screen-share the dashboard behind any of these.
Artificial turf: year over year
Organic traffic doubled, conversions up 49%, clicks to location pages up 179%. One cost guide drives 18% of all clicks.
Source: GSC + GA4, 2025 vs 2024Recovered from a core update
Half its visibility gone in November 2024. 4,881 ranking keywords now, the most since before the hit. Sessions still about 15% down, and I’ll say so.
Source: Semrush, by DecemberThree brands, 90 days
Sitewide clicks +59% and CTR from 3.2% to 4.4%. The third brand tripled clicks on 16% fewer impressions. $100.6K across 722 tracked purchases.
Source: GSC + GA4, 90 daysPruned 453 pages, gained 3,000 keywords
Nothing new published. Deleting the bad pages and organizing the good ones took a folder from zero to 3,000 ranking keywords, 96 in the top three.
Source: Semrush, two months post-launchGooglebot came back four times as often
Crawl rate went from about 500 pages a day to over 2,000 after the restructure.
Source: GSC crawl statsCalls from managed listings nearly doubled
No content, no links. Just the right phone number everywhere at once, across 8 brands.
Source: Google Business Profile insightsCitations up 262%, then #1 three times
26 of 52 listings synced, the profile worked, the city field set correctly. #1 for termite control, exterminator and pest control in that neighborhood.
Source: citation audit + local rank trackingWon the rankings, lost the traffic
#1 for the money keyword, ahead of every competitor. And sessions still fell 31%, because zero-click results ate the impressions. 19 new pages returned six clicks. A real miss.
Source: GSC, GA4, Semrush, year over yearClicks and traffic, year over year
HVAC, painting, pest control and HVAC + electrical accounts. The pest control gain came on 31% fewer impressions.
Source: GSC / GA4, y/yWhat a monthly report from me looks like.
Anonymized, using the e-commerce numbers above. For agencies, it goes out under your logo.
The short version
+59%Sitewide clicks
4.4%CTR, from 3.2%
$100.6KTracked revenue
What we did
- Rebuilt the blog URL structure and redirect map
- Rewrote titles and descriptions across the catalog
- Fixed purchase tracking, which had never reported correctly
What changed
- Brand 1 queries: clicks +495%
- Brand 2: clicks +270%, impressions +115%
- Brand 3: clicks +215% on 16% fewer impressions
What’s next
- Keep matching pages to what buyers search, not impression volume
- Report each manufacturer’s brand separately, as the co-op requires
Real numbers from the e-commerce case study. The layout is what every monthly report follows: the short version, what we did, what changed, what’s next.
Want this done on your site?
Tell me what's going on. You'll get a straight answer, including if that answer is that you don't need me.