Why a marketing site has a music page
Because I did these things before I did this, and a website that only lists services tells you nothing about who answers the phone. Three bands, fifteen years, and one consistent lesson that turned out to transfer directly.
What playing in bands taught me about marketing
Nobody cares how hard it was. The audience hears the song. They don't hear the six months of practice, the gear you saved for, or the argument about the bridge. Clients are the same: they see the rankings and the phone calls, not the crawl budget analysis.
Showing up beats being good. The bands that got somewhere were the ones that played every show, on time, sober enough. The SEO version is doing the same five tasks every month for two years instead of a brilliant audit and then nothing.
You can hear when somebody is faking it. A bass player who doesn't know the song is obvious within four bars. So is a marketer reading from a template. That's most of what "unvertise" means.
If you want the work version instead: about me, the case studies, or the games, which are the other thing I make when nobody asks me to.