Consulting. A second opinion from someone with no reason to sell you anything.

What people use it for

• Checking an agency proposal before you sign it — which line items are worth paying for and which are a rename
• Reviewing what your current agency sends you — whether the report shows work or just activity
• Diagnosing a traffic drop — core update, AI Overviews, seasonality, a broken tag, or something real
• Planning a rebuild or migration so you don't lose the rankings you have
• Deciding whether you need SEO at all — sometimes the answer is no
• Training your in-house marketer to do the work instead of outsourcing it

Two ways to buy it

One platform — a focused review of one channel. Unlimited — ask anything, all month. Both are on the pricing page.

Fifteen years in search, a portfolio that's up 85% year over year, and the work gets done by the best marketers for each piece of it. More about me.