wtf is
WTF is Impressions?
How many times Google showed you. Not how many people cared.
In plain English
A count of how often your page appeared in results. Doesn't mean anyone saw it, scrolled to it, or clicked.
Why you should care
Useful for direction. Terrible as a headline number, especially in 2026.
Related
Still confused? That's fair. Call me and I'll explain it with your actual site open.
Keep going.
Everything on this site is free to read, including the prices and the parts that didn't work.
Or skip the reading and have me do it: (502) 963-7305 · send me the details.
