wtf is
WTF is Reviews?
Strangers vouching for you.
In plain English
Customer ratings on Google and elsewhere.
Why you should care
More reviews, recent reviews, and replies to every review all help the map pack.
What actually moves the map pack
Not just the star rating. Recency matters, volume matters, and whether you reply matters. A profile with 40 reviews and no replies looks abandoned next to one with 25 and an owner who answers.
How to ask without being weird
- Ask at the moment the job finishes, in person, while they're happy
- Send one link that opens the review box directly — not your homepage
- Never gate it. Asking only happy customers is against Google's rules and it's obvious in the ratings pattern.
Answer the bad ones too, briefly and without arguing. The reply isn't for the angry customer, it's for the next person reading. Related: Google Business Profile and how we manage this.
Related
Still confused? That's fair. Call me and I'll explain it with your actual site open.
Keep going.
Everything on this site is free to read, including the prices and the parts that didn't work.
Or skip the reading and have me do it: (502) 963-7305 · send me the details.
