Unvertise / Content / Blog / ChatGPT Ads: conversion bidding is the whole game.

ChatGPT Ads: conversion bidding is the whole game.

Same ads, same account. Switching the bid strategy was the difference between $967 a lead and $145.

A windows and doors company, same creative, click bidding vs conversion bidding

A windows and doors company ran ChatGPT Ads on a clicks objective first. It got reach and traffic. It did not get leads: four in a month, $1,240 each.

The next month, conversion bidding. Same creative. Spend up 2%. Twelve leads at $423 each.

What changed

Cost per click: $4.34 → $1.49
Cost per lead: $967 → $145 inside the account
Leads month over month: +200%

Two things nobody tells you

Billing stays per click. Conversion bidding doesn't mean you only pay for leads. It means the system spends your budget chasing people likely to convert.

You can't switch later. The objective and conversion event lock when the campaign is created. Tracking has to be live before you build it. We wouldn't run a campaign without it.

Keep reading

GEO is Sierra Mist renamed Starry.PepsiCo renamed Sierra Mist to Starry and sales went up. Agencies are doing the same thing to S I don't know why they call them answer engines.They're called answer engines. I'm getting more questions than ever, and they're all coming fro Cannibalization isn't similar URLs.Two pages with similar slugs aren't cannibalizing each other unless they rank for the same quer

Optimization disclosureThis post was written to rank for chatgpt ads cost per lead. If you actually want to talk about SEO, call (502) 963-7305 or email me.

Keep going.

Everything on this site is free to read, including the prices and the parts that didn't work.

The blog — 43 posts Every SEO term, in plain English

Or skip the reading and have me do it: (502) 963-7305 · send me the details.