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GEO is Sierra Mist renamed Starry.

PepsiCo renamed a lemon-lime soda and sold more of it. Agencies are doing the same thing to SEO.

Webmastering → SEO → GEO. Same can, new label.

PepsiCo killed Sierra Mist and launched Starry. Same category, same lemon-lime, new name. Sales went up.

That's exactly what's happening to SEO right now. It was webmastering, then SEO, now it's GEO. Rebrand it, charge a premium. The secret? It's the same goop inside.

I looked at one

One of the top-ranking GEO packages in organic search right now is digital PR, content, and reputation management. That's it.

No UX
No technical work
No web development
No data

$12,000 a month, and the site won't change.

Where this goes

I'm not sure, but it's not good. You might benefit short term. Long term everything gets more expensive and worse. Here's what AI search work actually involves, priced on one page.

Keep reading

How do I get cited by ChatGPT?Getting cited by AI means being parseable, answering first, and marking up your pages correctly FAQ rich results are dead.As of May 7 2026 FAQ rich results no longer appear in Google Search. Please stop sending AI-gen How much to mark up white label SEO.Most agencies mark up white label SEO 2x to 3x wholesale. Here's the math, why markup isn't mar

Optimization disclosureThis post was written to rank for what is geo seo. If you actually want to talk about SEO, call (502) 963-7305 or email me.

Keep going.

Everything on this site is free to read, including the prices and the parts that didn't work.

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Or skip the reading and have me do it: (502) 963-7305 · send me the details.