Low CTR is four different problems.
Only two of them are actually about click-through rate. Rewriting titles fixes one.
1. Brand underperformance
You're not position 1 for your own name. It's routinely the largest single gap on a site, and nobody checks because everyone assumes they own their brand. Filter Search Console to your name and look.
2. Answer extraction
Position 1–3 with CTR under 2%. Google printed the answer on the results page, so nobody needs to click. A better title won't help. Something they can't get from the snippet will — a calculator, a spec sheet, a download.
3. Wrong audience
Good position, almost no clicks, because the searcher wants something you don't sell — consumers landing on a B2B page. Not recoverable. Exclude it from the math and say so.
4. Not actually a CTR problem
Position 15+ with huge impressions. Nobody clicks page two. That's a ranking problem wearing a CTR costume.
Two of these four you can fix with copy. Figure out which two you have first.
why is my ctr low. If you actually want to talk about SEO, call (502) 963-7305 or email me.Keep going.
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