Check your competitors before you blame your SEO.
This summer every local HVAC site we watched dipped at the same time. Nobody's SEO broke.
A home services company's organic clicks went flat, then soft. The obvious question: what did the agency break?
Nothing. We pulled the same data for their competitors and every line bent the same way, the same weeks. Then we checked other regions. Same thing, nationwide.
How to check it yourself
- Semrush or Ahrefs: pull the organic traffic trend for your top three competitors
- Line them up against your own Search Console clicks, same date range
- If they all move together, it's demand, weather, or Google — not you
It's the cheapest diagnostic in SEO and almost nobody runs it before the panic meeting.
Keep reading
From nothing to 709 keywords in 90 days.A site that had never set up Google Search Console went from nothing to 709 ranking keywords inThe easiest e-commerce SEO win.Your Search Console already lists the queries you rank on page one and two for. Rewriting titleDo you need a private label SEO partner?Five signs an agency should bring in a private label SEO partner, three signs it shouldn't, and
Optimization disclosureThis post was written to rank for
organic traffic down hvac. If you actually want to talk about SEO, call (502) 963-7305 or email me.Keep going.
Everything on this site is free to read, including the prices and the parts that didn't work.
Or skip the reading and have me do it: (502) 963-7305 · send me the details.
